Management with the EKS Strategy: Concentrate your efforts on the essential!
The fundamental questions before starting any small business are:
- How should I start?
- Which are the first steps?
- Which methods, strategies,and support exist?
- What is the necessary framework independent of my own situation?
The right questions drive you to your business goals.
An interesting tool here is: The EKS Strategy
This tool is a wonderful method for a new positioning of enterprises (especially SME) on the market.
The EKS ® Engpaßkonzentrierte Strategie, (translation word by word: bottleneck focused strategy) represents a bottleneck concentrated behavioral and guidance strategy by Wolfgang Mewes.
Success is only a question of the right strategy, according to Wolfgang Mewes, Systems Researcher and founder of the EKS Strategy.
Independent studies in the USA and Europe have proven, that the strategy of a company is fundamental to its success and development.
“Strategy is the application of economic principles to the deployment of forces to a fundamental goal”. (Clausewitz).
Finding this basic goal (principle, task or mission) and formulating the available forces, so that a given effort achieves maximum impact, is the essence of the EKS Strategy.
Formulating the optimal strategy is thus the most important issue for the business world in general.
What is so special about the EKS Strategy?
There are substantial differences between the Concentrated Systems Strategy (EKS) and conventional modes of behavior:
- Concentration of forces
- The higher priority of innovation over productivity
- Qualitative instead of quantitative growth
- Social networking with the target group
- Needs-marketing related rather than aiming at gaps in the market
- Working with an Early Warning System
For over 30 years, the EKS Strategy has demonstrated, how people and businesses can pursue a different goal to profit maximization and achieve remarkable success.
The greater the value to the target group and environment, the greater one’s own success. Both sides gain here.
“An economy in which each individual increases his utility for the good of the environment, so that he himself maximizes his own success, will develop an entirely different economy and society to the one presently prevailing”.
( Wolfgang Mewes,)
The EKS Strategy consists of 4 basic principles and 7 phases, that build the execution.
- Principle 1: Focusing on the own power and potential, reduce frittering.
- Principle 2: Orientation on a special narrow target group.
- Principle 3: Going into the gaps and niches.
- Principle 4: Develop the own self into the depth of a problem solution, I target to a position as a
- Phase 1: Analyze the own strengths and competencies. What is the current state?
- Phase 2: The most promising and prosperous business area?
- Phase 3: The most promising target group?
- Phase 4: The most severe problem of the target group?
- Phase 5: How should and can I innovate my service/products for my customers?
- Phase 6: How and with whom should I cooperate at competences that I need but do not have, to solve customer´s problems?
- Phase 7: What is the constant social basic need I should fulfill for the target group? / Through that constant need, I walk towards market leadership.
Why are some businesses more successful than others?
On the long run these businesses are successful, which are able to adapt to changing environmental conditions. –> The most important principle of survival in nature = Survival of the fittest
This is the most important survival principle of nature we may learn via Charles Darwin.
The fittest individuals are not the strongest, but simply the ones who have the combination of traits that allow them to survive by adapting to changing circumstances. In a changing environment, it is often the versatile generalist who has the greatest long-term success.
Specialists have an advantage over decathletes. The same it is in economy.
Not how one hits, but where one hits is decisive. —> David and Goliath
We should use our forces selectively.
David concentrated his force on Goliath’s forehead and had success.
Historical origins of the basic principle
“By striving towards the good at others, we promote our own welfare”. (Plato)
“Never seeking the best for yourself, but ensuring it for others”. (Marc Aurel)
“One hand washes the other; if you want to take, then give as well”. (Goethe)
“The best way to make yourself happy is to make those around you happy”. (Marcuse)
Now I want to ask you:
- How far do you work according to clearly defined business goals?
- Do you take your strengths and success potentials into consideration?
- Do you know exactly what is strategically important for you?
- Do you direct your activities onto a clearly defined target group?
- To what extent do you think in terms of solutions for problems for your target group?
Comments welcome ….
( Karin Sebelin )
I am Karin Sebelin,
cross-cultural leadership and branding expert from Germany,
your personal coach for bringing your personality to success.
I am a professional writer, author of 2 German children’s books, and co-author in an anthology.
I am author of the book “Trust …. the only kind of influence that really matters”
Currently I am writing my next book about ethics.
How can I help you?
Let’s have a chat on Skype, write me an email or phone.
( Sources: http://www.strategie.net/inhalte_international/mewes.htm
12/30/2015 / Karin Sebelin / 0
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