Kategorien-Archiv Branding

VonKarin Sebelin

WHY IS CULTURE SO IMPORTANT?

 

#Culture matters and it starts at the Top!

 

 

Culture is the stuff of life.

Culture is the world around us.

Culture is what we eat, where we go, and how we live.

Culture is communication and the way we express us.

Culture is about the choices we make.

 

The best brands have a deep understanding for culture.

They are ambassadors for culture.

They live culture.

They are culture.

 

Culture and trust go hand in hand. We need to define trust and ensure our culture supports it.

Trust is the guide for decision making – culture is the guide for actual behavior.

A culture isn’t right or wrong in itself – but trust will only work if the culture supports it.

Trust is capability – culture is suitability.

Trust is actions – culture is behavior.

 

#Culture is the foundation – trust is the path. ~ Karin Sebelin

 

#Culture is not just one aspect of the game, it is the game.  ~ Lou Gerstner

 

 

Brand and culture