Luxury Brand Management
A luxury brand …
is a brand for which the majority of its products are luxury goods.
Brands whose names and profiles are associated with luxury, high price or high quality are luxury brands, too.
A brand that has a higher standard of life should show this via luxury brand management.
A luxury brand must show that being expensive or expressing luxury is of neutral or even positive impact to the own image.
Luxury must be defined under the attributes aesthetics, elegance, prestige, quality, value, design and art.
Luxury brands target on attitude, not on affordability.
The life and death of a brand is decided by the balance between rigidity and flexibility.
We must see luxury not as exclusivity, but as a chance to express our understanding of life, of our personality, and our emotions.
Luxury brand management is about creating authenticity by building a compelling story that helps give the brand a unique identity.
Authenticity is what separates luxury brands from pretenders, wannabes, counterfeits and imitations.
The most effective tool of luxury brand management is imagination.
Attaching imagination to a creative business purpose is luxury brand management.
Luxury brand management is about bringing creative ideas to life.
A luxury brand’s image takes a clear and bold stand … audacity is the key characteristics here.
A luxury brand doesn’t really need to sell “itself”. These words epitomize how a luxury brand understands marketing: “You don’t choose a Mercedes. It chooses you.” ( Picture: Karin Sebelin – Mercedes – IAA Frankfurt 19/09/2009 )
How can we assist you with your brand management?
We can assist you and can show you how companies position the own brand with success on the market.
Our consulting will help you create lasting impressions with your brand.
We bring your brand on the right track for success.
We`d love to talk to you!
Get into contact with us!
My Success as Brand
In 2011 and 2012 I was several weeks no.1 in the Ecademy score ( for blogging, engagement and engaging / among 600.000 network members ).
Read my brand story:
- What makes you a leader?
- Beware of “throwing pearls before swine”
- Track happiness! Avoid things that make you unhappy!
- Is it dangerous to have a firm attitude to life?
- Too much #EGO kills your talent!
- If you want happiness for a lifetime — help someone else
- What drives you crazy?
- How to make money with a new trust strategy
- Finding your ONE BIG THING
- Selflessness is no act of #trust !